Online retail sales are estimated to amount to nearly 4.9 trillion in 2022. With more than 50% growth on the horizon for the eCommerce industry in 2022 alone, maximizing your website to attract and convert leads is critical.
It’s no secret that we love building on the Salesforce platform, and we’ve found that Commerce Cloud and Headless Commerce offer significant benefits to enable our retail clients to meet their goals.
As a Salesforce partner, we at LaunchPad Lab have extensive experience with Salesforce website integration and building web and mobile apps that provide a seamless and attractive user experience. Continue reading to learn more about building an eCommerce website that attracts using Salesforce!
What Is Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a cloud-based eCommerce platform that enables businesses to create engaging online shopping experiences. It provides users with tools to manage inventory, create promotions, and process orders.
How Can Commerce Cloud Help Attract Customers?
Creates Engaging Customer Experiences
Offers several features to make the online shopping experience more engaging and enjoyable for customers. For example, shoppers can use the “wish list” feature to save items for later, and businesses can send automated emails to shoppers when items on their wish list go on sale, amplifying their ability to personalize their marketing efforts.
Provides Promotion and Discount Capabilities
Makes it easy for businesses to create promotions and discounts that appeal to customers, such as “buy one, get one” offers or free shipping on orders over a certain amount. This feature stands apart from other eCommerce website solutions by allowing businesses to manage their brands, sites, geographies, and devices from Salesforce.
Helps Customers Find the Right Products
Provides site search capabilities and guided navigation that helps online shoppers zero in on the perfect product.
Offers Personalized Recommendations
Faster AI-powered personalization that uses machine learning to deliver personalized offers and product recommendations.
Allows Simple Internationalization
Global retail brands need unique, localized sites for each market. B2C Commerce is a leader in internationalization and helps businesses easily create and manage additional, geo-specific sites that encompass different customs, cultures, currencies, and languages.
Salesforce Headless Commerce Solution
In addition to Commerce Cloud, Salesforce offers headless commerce capabilities, which allow businesses to decouple their eCommerce front end from their backend systems. This makes it possible to create a more dynamic and personalized shopping experience to attract customers. Headless Commerce offers a variety of benefits including:
- Accelerated Time to Market
- World-Class Uptime and Support
- Endless Scalability
- Connected Customer Data
Leveraging Commerce Cloud and Headless Commerce to Build a Website That Attracts
At LaunchPad Lab, we have a team of certified Salesforce developers who are experienced in building web and mobile applications on the Salesforce platform. Using Commerce Cloud and Headless Commerce, we can help businesses create engaging digital shopping experiences that will attract customers and drive sales.
Additionally, our development team can work quickly and efficiently to get your application to market, so you can start generating revenue immediately. Whether you are looking to launch a new eCommerce website or improve an existing one, we can help you get your desired results. Book a free discovery call with our team today to learn more about our custom software development services and how we can help you build a website that attracts customers!