As developers we get excited for new technology and the news out of Apple a good example.As Apple was holding its Worldwide Developers Conference, we had the keynote streaming in our conference room. Since much of our design and development happens on Mac computers we are always looking to see what new technology is coming out. As we were working away, we could hear the Apple executives talking about what was new. Toward the end of the presentation Senior VP Craig Federighi said that “Objective-C has served us well for 20 years, But…”.But? What?Without even a word, our whole office was in the conference to see what came next.

Apple introduced Swift a new language that is simpler than Objective-C but as powerful or even more powerful. The best part of our job is that we get to learn new technologies all the time. Swift is the newest example of that. As the language gets better and better over the next few years, we expect more and more developers to use it. There are still other great options for developers building phone apps including Phonegap, RubyMotion, and more. When you are building an application, its important to look at all the options and make an educated decision as to the one that will best help your business grow. Apple is betting that the simpler Swift will help drive even more developers to build apps for their platform. As developers, we think its a good bet and can’t wait to see where it goes.

Tom Cullen


Tom, a very proud and active alumni of St. Bonaventure University, began LaunchPad Lab after an eleven year stint running trading firms and building software in the high speed world of finance. He constantly thinks about how to use software to make enormous impact, and he loves working with clients to maximize their potential. Tom preaches design thinking, business innovation strategy, and works a side gig as a superhero (the latter being a great source of joy to his 1 and 3 year old daughters).

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