Problem To Solve

Business teams have a difficult time sharing and collaborating on content. Team members typically resort to sending a lot of emails with multiple file attachments. This process breaks down once email threads get long with multiple versions of the same content attached. Current project management software doesn’t improve this situation as file attachments are difficult to manage and track.

Our Solution

ContentWeb helps teams collaborate more efficiently. Team leaders can easily distribute relevant documents or media to their team while allowing team members to easily access the latest relevant content. Our focus was on putting content first and allowing communication to flow around each piece of content.

“The team at Launchpad Lab is very easy to work with … They were very successful at converting our ideas and goals into something they could use to design our application. The team was always responsive, and as active listeners, helped us define what we needed for our application to succeed.“
— Adam Hartung, Co-Founder Content Laboratory

Project Kickoff

We started the process by brainstorming about how teams communicate around content.

We talked to people who work on teams and identified problems they had with their current workflow. We found that people had a hard time keeping track of feedback and changes to content. After surveying various existing software products, we identified the key features that ContentWeb would focus on.

Cw sketch

Project Highlights

Creating the Product

From the outset we focused on creating an outstanding mobile experience. It was important to ensure that content would be the focus of the app.

The three main views for users are: the dashboad, content view and tasks

Reason Behind Our Design

As a mobile-first web platform, creating a native experience was the biggest challenge of ContentWeb. From page animations to response times, we designed an interface that was uniform for both mobile and desktop users, while matching the feel of iOS and Android applications. Additionally, our design team concentrated on using color to inform rather than distract from a user's decision making. Each company account can be customized, but the intent of what a user should do next is preserved. A simple, light-weight interface that looks great on both mobile and desktop was the result.

Unique Aspects

What's Next

We continue to work with ContentWeb to support the application and address new feature enhancements

As the ContentWeb team on-boards new customers and companies, we work closely with them to support their sales efforts. This includes fine-tuning the application to more effectively engage new users. New customers requested weekly email digests of company activity and custom payment offerings. Our team quickly delivered these features to the ContentWeb platform to ensure customer satisfaction.

LaunchPad Lab is working with Content Web to develop marketing and promotional material

Content Web can be found at
“Launchpad Lab is a full-service shop that helped us define our needs and then complete all tasks.“ — Adam Hartung, Content Laboratory

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