Focused On Inclusion

At LaunchPad Lab, we put people first. In fact, it’s one of our Company Constants—a founding set of principles that we’ve carried with us since our earliest days—and it’s one of the reasons that we believe in the importance of accessible code and design.

Building products that are “accessible by design” is an ever-evolving pillar of our digital product suite. It is not a task that we can check off and set to complete. As our products, content, and industry best practices change, we continuously monitor our compliance with standards and address issues as they arise.

Accessible Code

Why It Matters

For many creatives and developers, the visual impact and awe-inspiring functionality of a project take priority, and accessibility is sometimes overlooked. However, accessibility is a massive issue, especially if the interactivity isn’t developed with accessible code. According to the CDC, 26 percent—or 61 million—of U.S. adults have some type of disability. For adults over the age of 65, this number increases to 40 percent. Without inclusive code, users may not be able to interact with the entirety of the website they’re visiting, causing frustration and confusion. Although that’s reason enough to prioritize accessibility in any digital project, writing accessible code comes with a slew of additional benefits as well:

  • It Performs Better

    Accessible code is more accurate and precise, leading to increased performance.

  • It's More Responsive

    Accessible code allows digital apps to be viewed on nearly any device.

  • It Improves SEO Performance

    Proper semantic HTML improves accessibility but it also improves SEO, making it easily searchable.

Our mission for accessible experiences

We Strive for 3 Key Outcomes

  • Build usable and useful experiences for all of our users, including those with disabilities.

  • Support the business’s contractual needs as it relates to 508 Compliance Requirements.

  • Track our progress against the WCAG 2.1 AA Standards.

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